SuzanneCaplan

For Immediate Release
Contact: Suzanne Caplan
412-341-1756 Phone
suzcaplan@aol.com

Financial Independence for Women!

5 POWERFUL TIPS FOR WOMEN TO OPEN THE DOOR TO FINANCIAL SECURITY THROUGH REAL ESTATE INVESTING

In the past several decades, women have made significant strides toward leveling the economic playing field. But as the divorce rate climbs and a volatile economy continues, more women find themselves obligated to become providers and earners, many for the first time. Others become overwhelmed with financial pressures when a spouse dies, often with insufficient life insurance. While women have become better prepared for both single living and surviving after divorce or loss of spouse, far too many remain unprepared.

One particular field in which experts see vast potential for women is real estate investing.

“There are great opportunities for women in real estate investment, both as full-time professionals and as an area in which they can ‘test the waters’ at their own pace,” explains Suzanne Caplan, co-author of the new book Building Big Profits in Real Estate: A Guide for the New Investor. “One of the keys to building profits is to buy property from motivated sellers, and this requires trust between investor and seller. Most women are instinctively good at one-on-one negotiation, so this plays right to their strengths.”

“Women too often miss this opportunity because they don’t take advantage of their inherent talent and simply don’t know there are proven ways to make a good living by buying and selling real estate,” adds Caplan.

While Caplan cautions that “diving” into the business unprepared is risky, she says the process simply requires time, education and some level of commitment. Some steps Caplan recommends include:

Do your homework
Don’t just read one book, read multiple books. Tapes are also valuable because you can listen as many times as needed.
Make self-education a priority.
Use your gender power!
Most women are intuitively strong in many of the key facets of real estate investing, such as negotiation, personal communication, and establishing trust.
Attend seminars
These take place on many levels, from small, locally organized ones to more expensive ones spanning several days. Getting live information is a good educational tool and asking real time questions is very helpful.
Find a mentor
This can be the most valuable tool, but also the hardest to find. An experienced investor willing to advise you on your early deals can really make the difference. If you choose to pay a professional mentor, be sure to screen them thoroughly.
Seek other professional services
Eventually you’ll need the services of accountants, lawyers, brokers, and potentially credit restoration professionals, and locating the right ones in the beginning is very valuable.

“New investors, such as women, may feel hesitant at the start,” says Caplan. “Whether a part time or full time participant, one can invest to increase personal cash flow and build equity for the future. The first deal is the hardest one to make, but you can’t win if you’re not in the game. And it is a game, anyone can play.”

Caplan also points out that the infamous infomercial real estate gurus who promise the sky yet typically deliver far less cater to quick fix dreams rather than realistic earning potential and long-term security.

“Real estate investing isn’t an instant-miracle field,” she notes. “But is a very viable and potentially rewarding one, particularly for women.”

Suzanne Caplan is co-author of the book Building Big Profits in Real Estate: A Guide for the New Investor (John Wiley & Sons) She founded Success Productions, a firm which provides seminars and professional services to real estate investors, and is currently founder and partner in Crossroads Advisors, LLC, a small business consulting firm. Caplan is the author of nine books.